Labrys Digital Days

We are going through the “Digital & AI Era” where digitalization and AI transformation in our business lives have never been so fast and dramatic. New technologies and business models are transforming every industry in a breathtaking way. For all corporations there is no doubt that innovation and digital transformation are the key to sustainability and growth. Corporations need to take data, technology and AI as “survival cases” rather than “business cases”, as today’s decisions determine company performance & profitability in the next 12-18 months.

Now, “digital” and “AI” are more than keywords for a couple of nerds. So, all business stakeholders must understand the new opportunities in unfolding our ways of doing business in marketing venue with the help of technology. But this is not an easy task within today’s siloed organizations.

This is why, Labrys introduced “Labrys Digital Days”, where cross-functional teams meet to consume insights-driven and future looking content to align better and get prepared to take the next-steps in their business environment. Labrys provides a tailor-made, one-day in-house marketing & technology spectacle for companies who like to align all of their stakeholders, understand what is available today and what is ahead of us to start changing company-wide customer experience approach as we know it. Keep in mind that this program is designed to make you “imagine” rather than solve your immediate daily problems, whilst we may open discussions for your existing questions and brainstorming. So, this is not like a training that you are used to, rather its goal is a “mindset reset”.

This is why, Labrys introduced its new service, “Labrys Digital Days”. Labrys provides a one-day in-house marketing technology spectacle for companies who like to bring all stakeholders into same ground and understand what is available today and what is ahead of us to start changing company-wide customer experience approach as we know it. The content aims to create a bridge between the disconnected ways of understanding anonymous audience behavior and conversion through the customer journey. The program ends with connecting this understanding with actual sales funnels and customer care processes.

The designed content aims to present a new marketing thinking and assessing existing status quo. Then, we create a bridge between the disconnected ways of defining and understanding customer data (whether anonymous or known), putting meaning to audience behavior, achieving real single customer view, which is the building block of successful AI applications in marketing. Afterwards, the program may switch into 2 distinct routes, where we either focus on handling customer data, or prioritizing AI in marketing. Through the day, role of AI in Marketing, definition, collection, classification/segmentation and activation of customer data and a modern approach to marketing practices will be discussed. Some short workshops to discuss your existing issues & themes are also included.

Here are a few takeaways from the program, where audiences are expected to:
– immerse into a new & holistic marketing thinking
– develop a new sense of customer data from a marketing perspective
– understand fundamentals of a new digital customer experience technology architecture
– deep dive into composable ID & real customer 360 (All Tracks)
– get an overview of full digital customer experience spectrum (DCX Overview Track)
– learn insights on how to evaluate existing DCX & MarTech structure (DCX Overview Track)
– assess how data use cases are formed, tracked and its RoI forecasted (Data Track)
– understand where AI can generate profitability in marketing operations (AI Track)
– develop an understanding on AI’s main success factor: 1st Party Data collection and management, unified customer 360° view with 2nd & 3rd party data & its availability (AI Track)

Please click here to get in touch with a consultant and start designing a program for your organization.