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Digital Marketing Strategy

Labrys Strategy Roadmap Framework consists of 5 pillars. From Persona development to Data & Technology, from Content to Digital Assests review/planning and Digital Media Strategy recommendations, Labrys Strategy Roadmap lays out an extensive overview for our Clients to think and prioritize before taking any actions.

Data Management & Enrichment

How does your organization define data today? The definition is broader now and crystal clear determination and handling of customer (digital) data touchpoints are crucial. With the end in mind, a mutually agreed customer touchpoint data collection strategy and hence a data model for omnichannel marketing orchestration will be discussed in this module.

Lead Management Strategy

Considered purchase mechanisms need versatile management. Hence defining what is a lead and how you will nurture and score these leads are essential elements of customer journey in industries like automotive, healthcare, insurance, etc. Labrys helps you to design and develop a technology enhanced strategy to orchestrate efforts and increase return on investment in this long-term process.

Implementation Services

Labrys believes technology is the ‘Enabler’ for the digital transformation each company is looking for, Fast deliverables resulting in quicks wins are key to Labrys implementation strategy. Robustness, security, speed, extensibility, etc. are other essential elements in technologies we recommend. Labrys provides best of breed implementation services on below products:

Integration Services

Labrys delivers end-to-end Oracle Integration Cloud and various API integrations when and if needed in order to create seamless experiences

Process Re-design Services

With its diverse team, consisting of business & technology consultants, as well as professional services experts, Labrys acts as a customer experience & marketing technology agent. Thus, Labrys helps its Clients to redesign business processes to make better use of technology and increase returns on investments if and when needed.

Activation Services

Labrys finalize its onboarding services with activation exercises or handholding periods in order to enable user level stakeholders to get used to the new technology platform

On-site Services

Labrys provides on-site kick-off workshops which extensively accelerate the onboarding timelines. Other on-site meetings and trainings might be designed upon request.

Oracle Marketing Cloud

Cross-channel Orchestration

Responsys & Eloqua

Web & Real-time Analytics

Oracle Infinity

Data Management Platform

Oracle DMP – BlueKai

Social Relationship Management

Social Cloud

Content Marketing

Compendium

Testing & Personalization

Oracle Maxymiser

Adaptive Intelligent Apps

Oracle CX

Sales Force Automation & CRM

Sales Cloud

Customer Service

Service Cloud Sales and Service Cloud Digital Assistant

Oracle Integration Cloud

Oracle Commerce Cloud

Oracle Loyalty Cloud

Google

Google Ads

Google Analytics

Google Data Studio

Google Display & Video 360

Google Ad Manager

Google Tag Manager

Google Campaign Manager

Control Tower Services

Apart from the technology stack its Clients use, Labrys focuses on keeping every advertising and marketing action in harmony with strategy. So, we help our Clients to focus on conversion optimization while we collaborate with in-house client teams and their agencies in daily operations.

Web Analytics Services

From Analytics systems setup to optimization, Labrys believes Analytics would be a pivotal success factor in harmonizing and optimizing customer journey.

Conversion Optimization Services

How does your organization define “conversion”? Labrys helps you to define and optimize all conversion funnels

Digital Ads Consultancy

Digital Ad Channels are multi-faceted and fragmented. Planning and optimization might be vital. Labrys helps its Clients with best practices to govern and strategize efforts in digital ads space.

Digital Audit / Assessment

Do you really need that digital asset you’ve created a few years back? Does it still provide meaningful conversions? Labrys lays out a part of its Strategic Framework to go through and evaluate the performance of each asset and review their viability.

AdTech & MarTech Platform Operations

Empowerment and enablement of Client marketing teams is strategic for success of marketing transformation. Labrys enables its Clients with its Expert Services on technology platforms onboarded by Labrys or other parties.

Trainings

Apart from Onboarding trainings, Labrys provides vertical and in-depth training sessions & workshops on both technology platforms itselves (like Google Analytics, Oracle DMP etc.) and specific executional issues in digital marketing (like email marketing, data model design, etc.)

Management Dashboards

Navigating in the complexity of data is a burden for all managers who want to get returns on their investments. Labrys helps its Clients to design the right KPIs and monitor them through various management dashboards.

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