How To Start a CDP Roadmap

If you want to find your strategic path with #CDP, then you should immediately start designing your use cases and hence expectations from the platform you’ll select.

For any company, collecting consistent and complete customer signals which offer insight on customers’ thoughts & behaviors while allowing an assessment of its current marketing strategy and adapting to changing purchase & customer life cycle dynamics is essential.

CDP Institute provides a “Use Case Generator” which collects your data through a series of online forms to provide an insight into your company’s current situation and how you can improve your marketing strategy.

Labrys, EMEA Partner for CDP Institute, can help you design your custom use cases and list of requirements for use in any CDP selection process!

Click here to give it a try yourself

Click here to get in touch with Labrys to start your #cdp journey