Definition of “data” for Meiro is not only the known data, i.e., CRM data with all customer transaction recorded, but also digital behavioral data, i.e., anonymous channel visits (i.e., web & mobile), patterns, behaviors and journeys tracked as well.
Using a complete first-party infrastructure, Meiro CDP helps organizations to collect, manipulate and activate data in many respects. As a totally open platform, customers may ingest data from any data source either online or offline via multiple methods. Once the data is streamed, a strong ETL functionality may help customers to transform, manipulate and use the data to understand customer behavior. With the help of 200+ activation connectors (and growing), your data might be activated in many platforms like advertising platforms, marketing automation platforms, your legacy systems, data visualization & BI tools, contact centers, etc.
With its unique ID resolution & ID stitching mechanism, Meiro CDP enables clients to create their own ID Graph and unify all customer data that’s been collected from any channel under one roof. Once all known & behavioral data is collected and unified, many audiences can be populated with respect to various scenarios and be shared with activation platforms through multiple integrations. Its detailed insights platform enables customers to create dashboards and provides unique intelligence on what customers are up to, i.e., how those audiences perform, enabling the way to more optimizations on the way.
The first-party infrastructure of Meiro CDP enables companies to overcome the “cookie apocalypse” and hence, overcome media & reach struggles with 1st party cookies. It also immediately improves conversions with reach & measurement infrastructure in/to Safari & Firefox.
Last but not least, AI is an integral part of the Meiro CDP, such as predictive behavior models, recommendations, churn, or next best offer models as well as content recommendations. Meiro CDP also enables customers to bring in their own AI/ML algorithms to the platform as well.