About

Labrys acts as a marketing and CX transformation & technology agent in EMEA & North America, enabling organizations to achieve digital and marketing transformation with measurable returns on their Digital CX & MarTech investments with sound business growth.

Labrys served in 20 countries in 4 continents within 15 different industries for 100+ projects until now.

Labrys focuses on Digital CX & MarTech Transformation Consultancy, with specific expertise on customer-centric data management, technology architecture assessment and design, requirement analysis and vendor selection. Completing analysis with hands-on service, Labrys also provides marketing operations services for its Clientele after technology implementations in order to secure business growth.

Labrys develops its own proprietary consulting frameworks and guide her clientele with these focused, phased/quick wins based and vertical consulting expertise. Main goal of these consulting frameworks is to unify and understand customer behaviours through data and achieve a true omnichannel communications cycle, while identifying cost efficiencies, revenue surge avenues and hence increasing your profitability with the right CX, AdTech & MarTech stack.

Some of these consulting frameworks are:

– 9-Pillar Labrys DCX & MarTech Architecture Assessment Framework
– Labrys AI Acceleration Framework
– 7-Pillar Labrys CX & Digital Marketing Audit
– 10-Pillar Labrys CX & Customer Care Technology Audit

Labrys serves its clients for AI-assisted MarTech & Digital CX operating models, as well as for many customer data-driven technologies like CDP (Customer Data Platforms), marketing automation and journey orchestration tools, personalization and content platforms, sales force automation, CRM and service & contact center solutions, while consulting on digital marketing strategy, operating & succeeding within a modern marketing framework and achieving a unified architecture in MarTech and Digital CX.

Labrys is partners with real-time customer engagement platform Evam, data-first CDP Meiro, Dynamic Yield by Mastercard, MoEngage, Oracle, Sprinklr, Google, Tealium, Adform, Next2Code as well as Infobip, Unifonic & Mobildev for their mobile-first solutions.

Labrys was awarded “Oracle CX Cloud Partner of the Year” for three consecutive years in 2017, 2018 and 2019 as well as shortlisted several times in Markie Awards. Moreover, Labrys has been recognized as one of the Top 10 Oracle Solutions Providers in 2020 by CIO Applications Europe Magazine and Top50 Most Innovative Companies to Watch in 2021 by CEOViews Magazine. Labrys is also a MarTech Awards winner in 2021 for “Best Use of Data” category & “CX Agency of the Year” in 2022 in Markie Awards.

What does Labrys mean?

Labrys is the name of a double-sided axe. It is attached to different stories in Greek Mythology, where most common is that it is the symbol of creation in Minoan religion, and found especially in Crete. Please check Wikipedia article here for more information: https://en.wikipedia.org/wiki/Labrys