Labrys has been named as the “CRM & MarTech Agency” for B/S/H Group Turkey. With its recent investments in #marketingtechnology, B/S/H Group Turkey had already started redesigning #customerjourney with #Oracle #Eloqua and #DMP. Through this new engagement, on top of onboarding of the technology, Labrys kicked off its Expert & Strategic Services with BSH Turkey.
The scope of services includes journey design, technical and execution support as well as training. With this new scope, marketing #datamart is utilized for segmentation and intelligent targeting, while connecting anonymous behaviors captured via DMP into known behaviors captured through #CRM and #Oracle #Eloqua. Labrys also brings in its marketing operations know-how for running the connected campaigns, analyzing results and creating new #crosschannel journeys