How Does Our Cyber-self Affect Consumer Expectations

Consumer expectations are transforming in light speed and the rules of digital citizenship are being rewritten again and again with the shift of technological power from only large enterprises to the larger communities. This brings a blur inbetween virtual life and real life and a need for a more curated, inclusive, and personalized approach.

Digital ethics, cyber individuality and moving into the metaverse are becoming main focus for all individuals. Communities look to technology and tech brands to facilitate, accelerate, and participate as partners in the invention of better world. Tech brands need to tap into customers’ sentiment and deliver a unified experience on all channels to deliver on these expectations.

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