How To Start a CDP Roadmap

If you want to find your strategic path with #CDP, then you shall immediately start designing your use cases and hence expectations from the platform you’ll select.

For any company, it is important to collect consistent and complete customer signals for gaining insight on customers’ thoughts & behaviors and assess its current marketing strategy to adapt to changing dynamics of the purchase & customer life cycle.

CDP Institute provides a “Use Case Generator” that collects your data through a series of online forms to provide an insight into your company’s current situation and how you can improve your marketing strategy.

Labrys, EMEA Partner for CDP Institute, may help design your custom use cases and your requirements list to use in any CDP selection process!

Click here to give it a try yourself

Click here to get in touch with Labrys to start your #cdp journey