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Beste Akkaya
Beste Akkaya
Solutions Architect
Experienced Business Consultant with engineering background and a demonstrated history of working in the information technology and services industry. Skilled in Digital Transformation Strategy, Business Process and Customer Experience Design, and Project Management.

Blog Articles ( 3 )

ACTIVATE YOUR ENTERPRISE DATA WITH MODERN MARKETING ARCHITECTURE
ACTIVATE YOUR ENTERPRISE DATA WITH MODERN MARKETING ARCHITECTURE

As Peter Drucker said, the purpose of business is to create and keep a customer. […]

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IS IT POSSIBLE TO QUANTIFY CX ROI?
IS IT POSSIBLE TO QUANTIFY CX ROI?

A satisfactory customer experience (CX) means higher customer loyalty, higher spending, greater word of mouth, […]

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New Generation of CRMs
New Generation of CRMs

New Generation CRM Solutions Competition between the brands to gain and retain customers is keeping […]

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  • Dynamic Yield
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    • Engage
    • Optimize
    • AI-driven Insights
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    • AI-driven Decisioning
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  • Oracle
    • Oracle Responsys
    • Oracle Eloqua
    • Oracle Infinity
    • Oracle Maxymiser
    • Oracle Content & Experience Cloud
    • Oracle Sales & Service Cloud
    • Oracle Integration Cloud
    • Oracle VBCS
    • Oracle Process Builder
    • Oracle Commerce Cloud
    • Oracle Intelligent Adviser
    • Grapeshot
    • MOAT
  • MoEngage
    • Insights–led Customer Engagement Platform
  • Sprinklr
    • Modern Research
    • Modern Care
    • Modern Marketing & Advertising
    • Social Engagement & Sales
    • Sprinklr Intution (AI)
  • Adform
    • Adform DSP
    • Adform SSP
    • Adform DMP
    • Adform DCO
    • Adform Ad Server
  • Google
    • Google Ads
    • Google Analytics
    • Google Display & Video 360
    • Google Tag Manager
    • Google Data Studio
    • Google Campaign Manager
    • Google AdManager
  • Tealium
    • Tealium IQ
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    • Tealium Event Stream

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