Labrys will provide strategic consultancy services as well as #adtech and #martech technology implementation services. Labrys consultancy services will include digital media planning, analytics, data & signal acquisition/collection and segmentation as well as journey design, while technologies that will be implemented are #Oracle #DMP and #Oracle #Responsys for the first phase of the project.
The second phase of the project will be initiated after the technical implementation services are finalized and will consist of expert and strategic services, where channel orchestration capabilities would be supported as well as customer journeys would be re-built and personalized.
Marketing transformation is in urgent need after recent months’ disruption due to pandemic and many industries have seen years of transformation efforts in accelerated into months. Labrys helps organizations in speeding up adoption with quick wins.