Labrys has kicked-off an #Oracle #Bluekai #DMP project with Migros Ticaret A.Ş which is one of the biggest retailers in Turkey and in the region with over 2000 stores and a sound click & mortar e-commerce operation.
Migros has selected the platform to increase its #audiencemarketing capabilities, merge, group and analyse offline and online behaviours, get more insights about its customers and provide better personalization. With the help of #Oracle #BlueKaiDMP ,Migros will have better targeting capabilities and understand its #customerjourney in a much more wider fashion.
Labrys will bring in its #adtech & #martech know-how as well as its onboarding services for a successful launch.