Labrys has kicked-off #Oracle #BlueKai #DMP and #Responsys projects with Atasun

Labrys has kicked-off #Oracle #BlueKai #DMP and #Responsys projects with Atasun which is one of the top brands in the optics industry with its stores in 52 cities of Turkey.

Atasun has selected #Bluekai #DMP and #Responsys to enhance #customerjourney with optimized cross channel orchestration and communication. With the help of #BlueKai #DMP and #Responsys, Atasun will enable to combine its online and offline customer data, increase targeting capabilities and run more effective campaigns with better personalization.

In the scope of these projects, the data which would be collected from different channels will provide Atasun to follow the footprints of its customers and gain more insights about their behaviors. These behaviors would then be turned into segments where Atasun may decide to reach out from any digital media channel or email, SMS or app push channels.

With the features and abilities provided by @Labrys Consulting ’s #marketingautomation, #CX, #AdTech and #customerjourney design services, Atasun will be led through a #marketingtransformation project and achieve their mid to long term marketing goals.