Role of Immediacy in Customer Care & 5 Predictions for a Unified Contact Center

The ongoing COVID-19 pandemic has increased the usage of technology significantly. Many aspects of our lives were paused or slowed down; however, simultaneously, a new standard of immediacy for online and online-to-offline interactions have evolved.

Nowadays, customers want an instant update on every query, issue, or problem they face. Businesses that fail to keep up with these increasingly high expectations of customers risk damaging their overall customer experience; but those that adapt and evolve have the opportunity to leave a positive impression that builds loyalty and trust between themselves and customers.

By recognizing the wants and cares about your customers right now, and using those insights to predict what they’ll want in the future, you can help your business deliver a consistent experience that customers expect.

Click here to read our partner Sprinklr’s report on predictions of customer care in 2022.

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