How Does Silicon Drive Digital Marketing Evolution?

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How Does Silicon Drive Digital Marketing Evolution?
Fırat Yaman Fırat Yaman |
CX Applications Consultant
|

2020 was definitely the year of the semiconductor manufacturers. The exploding demand for electronics has never been that high. The stock price of semiconductor manufacturers/designers like AMD, Nvidia, Qualcomm & TSMC are all-time high at the moment. Not just increasing demand single-handedly can explain that.

The processing power and thermal efficiency evolved beyond expectations in the last decade. Even “Moore’s Law” or “Kurzweil’s Law of Accelerating Returns” couldn’t predicted that much giant leap over the last generations.

2021 will also be the beginning of a new era: the ARM64 revolution. Apple’s recent M1 chip proves that ARM64 chips can also power your PC just like your smartphone/tablet. This will bring the same processing power with much more efficient thermal designs. In the upcoming years, we will see more examples of companies designing their own chip architecture. Apple, Microsoft, Samsung already does that & produce in large amounts with TSMC like suppliers.

So how does it affect Digital Marketing? Well, let’s go back to the beginning. In the early 2000s, computers were mostly in desktop forms with one CPU core, mechanical hard drive & limited 3D rendering GPU. The web browsers were only used for “surfing” on the internet, like reading news, writing blogs with minimal media consumption. Broadband internet speeds were so slow. People were also consuming less time on web browsers and more on installed softwares.

If you compare it with today, there are some massive game-changers. We can sort out the most important ones like this;

  • Computers have multi-core CPU: This means so much better performance.
  • The transition from mechanical hard disk (HDD) to solid-state drives (SSD): This allows faster data read/write speeds and higher input/output counts.
  • Birth of smart devices: Today we are consuming more time with internet-connected smart devices like phones, tablets and even TVs rather than a PC.
  • Average time spent on web browsers increased. Since the modern browser evolved, we are installing fewer softwares and using web-based services more often.
  • Broadband internet coverage is wider and connection speed is faster

The digital marketing ecosystem benefits from all of those improvements nowadays. Your martech/adtech platform can communicate with a web browser more frequently & exchange data much faster. Web browsers also communicate with multiple web services simultaneously. The raw data can be locally collected/processed with more complex instructions without slowing down the user experience. You can also display more graphicly rich advertisements such as rich banners & video ads.

So, the evolution of the silicon is one of the most important drivers of digital engagements. Apart from the standard digital marketing practices, augmented reality & virtual reality (AR/VR) applications would soon be much more accessible, and AI would flourish in each and every application we will use as well. We’ll be able to collect from and activate data in more complex environments, turning this information into true omnichannel experiences that create sound and measurable engagements through customer journeys.

So, one of the hidden powers of the Modern Marketing 2.0 Framework introduced by Labrys is the silicon revolution.

Do you think we can evolve digital marketing at the same pace? Let us hear your thoughts!

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