Oracle Eloqua is a Lead Management and Marketing Automation tool which is nominated as a ‘Leader’ on the Gartner Magic Quadrant for CRM Lead Management 2020 report.
It helps marketers to categorize sales leads based on the advanced scoring mechanism it offers. According to their scores, sales leads are assigned to different marketing automation flows that marketers can design on the campaign canvas of Oracle Eloqua.
With its advanced segmentation capabilities, marketers can analyze their customer database and create target audiences with which they can communicate over different channels like email and SMS. Engagements of these customers on these channels, like opening an email, visiting a landing page, etc., can be further used to customize the journeys designed on Oracle Eloqua.
Lastly, the BI tool of Oracle Eloqua enables the marketers to analyze the results of the marketing campaigns they have run to understand which channels are working better than the others, so that they can use these insights for further optimization.
If you would like to get a more detailed information about Oracle Eloqua and how it can fit into your organization’s CX strategy, please contact us.