What is Oracle Responsys?

Oracle Repsonsys is a Cross Channel Orchestration tool that was acquired by Oracle in December 2013. Since then, Oracle has made significant functionality additions to the platform to improve its high-ranking position among similar tools in the market.

With its native channels like email, SMS, app push, and web push, marketers can design customer experience journeys through all these communication channels to reach out to their customers through the right channel, at the right time, and with the right content.

Additionally, its recently added integration capabilities to wider channels like Facebook, Messenger Apps, etc., help marketers to design seamless experiences for their customers no matter which channel they prefer to have the communication with the brand.

Oracle Responsys has a very flexible and relational data model where all the customer attributes, transaction history of a customer, etc. can be stored to be used for advanced filtering and segmentation purposes. This data set, along with the natively stored channel engagement data can be combined to create fine tuned target audiences for the marketing campaigns.

Lastly, the BI tool of Oracle Responsys gives insights about the performance of the marketing programs through each and every communication channel with the help of data sets like message opens/clicks, conversion rates, deliverability status, etc.

If you would like to get a more detailed information about Oracle Responsys and how it can fit into your organization’s CX strategy, please contact us.