Labrys and Kenya’s biggest media organization Standard Group have started the DMP Project

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Labrys and Kenya’s biggest media organization Standard Group have started the DMP Project
Labrys Labrys | Labrys |

Kenya’s biggest media company, Standard Group has started the data management platform onboarding project with Labrys. With 3 TV channels, 10 websites, 10 newspapers & 1 radio channel Kenyan media giant decided to use Oracle Bluekai DMP for their #customerexperience transformation.

The main strategy of the project positioning Oracle Bluekai DMP as holistic data hub which empowers the company’s digital media assests. Enabling programmatic marketing channels with #DMP, Standard Media Group aims to offer their advertisers the most effective media campaigns as well as the personalized advertisements for their visitors.

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