Labrys has extended its series of webinars to United Kingdom in collaboration with MKTGManago, with an intention of creating a community of marketers from various backgrounds for exchanging ideas, discuss today’s marketing challenges and keep learning.
As all our behaviors, habits and priorities have been impacted by coronavirus crisis as consumers, it is obvious that past few months of lockdowns had changed the way we behave, choose and interact drastically and companies responded this reality with accelerated digital transformation efforts. Huge shifts in customer expectations increased demand for online activities /services and these changes are considered to stick with us in the post COVID-19 world.
The gap between actual customer experiences and expectations from brands is getting bigger day by day. This is a problem that must be solved by taking immediate action in these days of uncertainty. At this point, the solution lies in two highly significant keywords – innovation and testing -. According to a McKinsey research, organizations that experimented with new technologies during the COVID-19 crisis had great returns from their customers. Additionally, organizations that had an experimentation culture already set and experimented first in their industries had a considerable first-mover advantage.
Technology democratized testing and innovation in digital CX journeys. Reoccurring tests and result interpretations should be considered as a part of an organization’ s way of working and they should be integrated into their business models. The ROI of these experiments will surely increase with the right execution procedures.
Developing a methodological execution process for continuous experimentation and tests play a huge role on the road to success and conversion. Learnings from these tests should be interpreted and should be fed back to the process. Organizations should spend quality time for experimentation and learn to fail smart, thus understand what drives conversions.So, if the question “How do we combine experimental mindset approach with great execution strategy?” puzzles your mind, do not miss our second episode that will be held in mid-January.
If you missed our webinar, want to learn more and join the discussion, fill the form below to contact us to reserve a one-to-one session and we will provide you with the webinar recording.