Although many point solutions might have been developed internally or somewhat used with respect to the level of strictness of country data residency rules on where data was stored by the vendor, the main challenge was always to unify and generate some intelligence on all customer data and signals collected by various tools and mostly stored in a few siloed databases behind the firewall while some stored in BigTech clouds.
Now, this is a challenge no more!
Labrys introduced its partnership with Meiro.io back in the beginning of December 2022 in order to overcome these challenges and help financial institutions invest in an enterprise grade solution that will reside behind their firewall, while bringing in all CDP (Customer Data Platform) capabilities into the hands of marketing professionals in the company.
While having all leading CDP functionality in-house, Meiro would help finance marketing & business professionals to address the digital growth & optimize all digital transformation efforts in their business by connecting online & offline behaviors & signals. At the same time, IT teams would be able to manage all back end by themselves if they want to, control authentication levels to data access while “playing” with bringing in many datasets from various parts of their ecosystems with powerful ETL functions. What’s more, although the system is packed with many built-in ML/AI functionalities, financial institutions would be able to bring & employ their own data models/algorithms in the platform. If you’d like to take a look at Meiro offer, you may click here and read a business case.
Once all regulatory, security & governance related possible obstacles are taken out of the road, with the help of below capabilities of the platform, business & marketing teams would be able to sail into new frontiers in financial industry:
If you’re interested in finding out more ideas on these facts, you may like to visit our previous post titled “Not All CDPs Are The Same!”
So, do not hesitate to click here to get in touch with Labrys to start your #cdp journey.