In the early days of the digital, everything was simple. We managed our work with websites, basic customer information, and a few marketing tools. But like all fairy tales, this one came to an end. Over time, business got more complicated. With the advent of social media platforms, mobile applications, and countless sales channels, customer data exploded, scattering everywhere.
Most customer data — rather like Cinderella and her slippers — has remained separated ever since.
Amid this chaos, CX began to drift away from its promised perfection. Since then, customer data platforms (CDP) have emerged, offering a magical solution to the data management headaches caused by rapidly multiplying customer channels by bringing customer data together and making it actionable.
The original text has been published in Customer Experience Magazine (CXM) on March 2025. If you’d like to read more on below topics, please click here to read the full article:
– Why invest in a CDP?
– How does a CDP work?
– How does a CDP benefit to your organization?
CDPs do more than organizing your data; they allow you to build stronger, more meaningful connections with your customers.
Click here to read the full article
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