Labrys and Kenya’s biggest media organization Standard Group have started the DMP Project

Divider
Labrys and Kenya’s biggest media organization Standard Group have started the DMP Project
Labrys Labrys | Labrys |

Kenya’s biggest media company, Standard Group has started the data management platform onboarding project with Labrys. With 3 TV channels, 10 websites, 10 newspapers & 1 radio channel Kenyan media giant decided to use Oracle Bluekai DMP for their #customerexperience transformation.

The main strategy of the project positioning Oracle Bluekai DMP as holistic data hub which empowers the company’s digital media assests. Enabling programmatic marketing channels with #DMP, Standard Media Group aims to offer their advertisers the most effective media campaigns as well as the personalized advertisements for their visitors.

Recent Posts and News
Divider

Contact today if you are ready
to transform your marketing organization



Products
Services
Pages
Contact
Vendors
  • Oracle
    • Oracle Responsys
    • Oracle Eloqua
    • Oracle Infinity
    • Oracle Maxymiser
    • Oracle Content & Experience Cloud
    • Oracle Sales & Service Cloud
    • Oracle Integration Cloud
    • Oracle VBCS
    • Oracle Process Builder
    • Oracle Commerce Cloud
    • Oracle Intelligent Adviser
    • Grapeshot
    • MOAT
  • Meiro
    • Data-first CDP with SaaS and On-premise options
  • MoEngage
    • Insights–led Customer Engagement Platform
  • Sprinklr
    • Modern Research
    • Modern Care
    • Modern Marketing & Advertising
    • Social Engagement & Sales
    • Sprinklr Intution (AI)
  • Tealium
    • Tealium IQ
    • Tealium Audience Stream
    • Tealium Event Stream
  • Google
    • Google Ads
    • Google Analytics
    • Google Display & Video 360
    • Google Tag Manager
    • Google Data Studio
    • Google Campaign Manager
    • Google AdManager
  • Adform
    • Adform DSP
    • Adform SSP
    • Adform DMP
    • Adform DCO
    • Adform Ad Server

Copyright © 2022 Labrys – All Rights Reserved