Labrys and the Largest Ukrainian TV Group Starlight Media kicked-off an Oracle BlueKai DMP project

Labrys and the Largest Ukrainian TV Group Starlight Media team have completed a very efficient and successful workshop in Ukraine.

Starlight Media (includes 6 channels — STB, ICTV, Novy Channel, M1, M2, QTV — and another 10 companies united by production and distribution of high quality content and events for mass audience) decided to use Oracle Bluekai Data Management Platform and the first step of the project has laid with the Labrys team.

The Oracle Bluekai DMP project will enable Starlight to easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. In today’s world where data and customer experience are central, Oracle BlueKai DMP will help to understand the entire customer journey allowing you to reach consumers more effectively across touchpoints.